This month in Aviation & Airline Recruitment
In this issue, hear from GOOSE about entering private aviation, discover how defense contracts might be the surprising key to flying taxis, and much more.
Read on...
Why Targeting the Right People Matters More Than Reaching the Most People In Aviation Recruitment
Recruitment marketing is not just about visibility - it is about impact.
In aviation recruitment, reaching more people doesn't always mean better results. Casting too wide a net can bring in unsuitable candidates, drain resources, and delay hiring.
The real success lies in targeting and crafting messages that connect with the right talent, in the right places, at the right time.
From employer branding to choosing the right platforms, a strategic approach makes all the difference.
Want to attract the right people, not just more people?
Are Defence Contracts the Key to Unlocking the Flying Taxi Future?
The long-promised era of flying taxis may finally be taking off — but not in the way many expected. At the 2025 Paris Air Show, the buzz wasn’t just about futuristic designs; it was about practical application. Defence and emergency services are emerging as the most viable launchpads for electric vertical take-off and landing aircraft (eVTOLs).
With fresh backing from the U.S. administration and an international push to streamline certification, manufacturers like BETA Technologies, Joby Aviation and Archer Aviation are proving their capabilities through military partnerships. These aircraft aren’t just concepts — they’re being tested in real missions, with real funding and operational data to support them.
By focusing on use cases that require speed, flexibility and reduced noise — such as medical evacuations, cargo delivery and military logistics — eVTOLs are carving out a practical path to commercial readiness. The defence sector may just be the unexpected accelerator that brings flying taxis from sci-fi to the skies.
Source:The Independent
Breaking Into Aviation Sales: Insights from the GOOSE Recruitment Team
At GOOSE Recruitment, our team of aviation specialists work with professionals across the globe, helping them secure their next opportunity in commercial aviation. In this interview, the team shares insights into what attracts top sales professionals to the industry, the cultural factors that support long-term success, and advice for those looking to break into the fast-paced world of aviation sales and jet brokerage.
What are your top three pieces of advice for someone looking to break into the private aviation or jet brokerage side of the industry?
Prioritise building your network: Instead of sending out dozens of CVs, focus on connecting with the right people first. Attend industry events, including local ones, where you can meet professionals in private aviation and jet brokerage. Do your research, have meaningful conversations, and use platforms like LinkedIn to understand who's who and gain valuable insights.
Become an aircraft expert: To stand out in such a competitive industry, you need to know your aircraft. Learn about different jet types, their ranges, capabilities, and use cases. Speak with people who already have this knowledge, and make use of tools like ChatGPT or Google to deepen your understanding. Being well-informed gives you credibility.
Be open, humble, and ready to learn: Many great sales professionals are drawn to brokering, but success here often requires different skillsets and a strong network. Be prepared to start fresh, listen more, and commit to learning from those already in the industry.
What are your top three recommended networking events or forums for candidates looking to grow their careers in commercial aviation?
It’s important to choose events that align with your specialism. The industry spans a wide range of sectors, so attending the right events can make all the difference.
Private Aviation events: If you're interested in private aviation, EBACE (European Business Aviation Convention & Exhibition), AERO Expo, and NBAA (National Business Aviation Conference) are key events to attend. These are well-established forums where you can meet leading professionals, brokers, and operators.
Cargo Aviation events: For those in the cargo space, Air Cargo Europe is a strong choice.
International Airshows: If you're looking for broader exposure across commercial aviation, the Paris Air Show and Dubai Airshow are two of the industry's biggest and most influential events.
Niche networking opportunities: Attending Corporate Jet Investor (CJI) events and visiting Jet Centres can offer valuable face-to-face opportunities. The Air Charter Association (ACA) and IADA (International Aircraft Dealers Association) are also great platforms for ongoing networking and industry updates.
What are the top three things companies should consider when hiring in a new region to set themselves up for long-term success?
Salary benchmarking: When expanding into a new location, salary benchmarking is very important. Take the Middle East, for example – it's becoming an increasingly popular base for aviation companies. However, organisations that fail to benchmark local competitors often find themselves offering uncompetitive salaries or benefits, which can make it difficult to attract and retain top talent.
Appointing the right person to lead locally: Successful expansion relies heavily on having the right person on the ground. Ideally, this should be someone with regional experience who understands the local market, knows how to navigate cultural nuances, and has a proven ability to deliver results in that specific environment.
Choosing the right office location: Where you set up your office can make or break your success. It's important to choose a location that offers good connectivity, is cost-effective for both the business and employees, and is seen as a central or desirable hub. Consider commute times, accessibility, and how attractive the area is for talent.
What are the top three aspects of company culture that attract and retain aviation sales professionals in fast-paced commercial aviation roles?
Flexibility: Striking the right balance between office and remote work is key. Many aviation sales professionals proved during the pandemic that they could thrive while working from home, and many still prefer a remote or hybrid setup. However, in fast-paced sales environments, the energy of an office—buzzing with friendly competition, team collaboration, and day-to-day interaction—can be highly motivating. A flexible approach that recognises the benefits of both can be a major draw.
Reward structures: Top-performing sales professionals are often driven more by commission and earning potential than by base salary. They’re ambitious and motivated by clear, rewarding incentive schemes, whether that’s commission structures, bonuses, or recognition programmes. A strong reward system not only attracts talent but also helps retain those who are eager to exceed targets.
Team culture and social connection: While KPIs and targets provide structure, the social side of company culture plays a huge role in keeping morale high. Sales roles come with highs and lows, so creating a supportive, team-oriented environment is crucial. Regular social gatherings, whether formal or informal, help build relationships, encourage open feedback, and remind people that they’re valued beyond just their performance.
Welcome to the team, Bella Churchward
We are pleased to welcome Bella Churchward to GOOSE Recruitment as a Recruitment Consultant within our MRO & Technical Services team.
A recent graduate from Cardiff University, Bella brings with her a truly global perspective, having lived in Washington D.C. for six years and studied at an American High School. Her strong background in customer service provides a solid foundation for building meaningful relationships with both clients and candidates.
While new to recruitment, Bella’s interpersonal skills, professionalism, and drive position her for great success in this role.
We look forward to supporting and celebrating her achievements at GOOSE Recruitment.
