Welcome to your latest aviation recruitment update. This edition is full of expert insight, from smart strategies for attracting talent with a limited employer brand to what the UK public really wants from aviation in 2025. We’re also spotlighting our newest team members and sharing a candidate testimonial.
Read on...
How to Attract Aviation Talent with a Limited Employer Brand
Even if your aviation business isn’t widely known, you can still attract top talent by focusing on what truly matters to candidates rather than relying on brand recognition alone.
Here are five ways to attract the right talent:
Be Clear on What Makes You Different
Get Visible in the Right Spaces
Make the Candidate Experience Count
Build Trust Through Social Proof
Be Honest and Human
You may not be famous, but you don’t need to be. By focusing on clarity, credibility, and connection, you can create a strong, appealing employer brand that stands out in the aviation market.
Punctuality Tops Public Priorities for UK Aviation
A recent survey commissioned by Nats, polling 1,217 UK adults, found that 63% believe improving flight punctuality should be aviation’s top priority, compared with 56% who prioritise reducing emissions. Environmental concern has risen slightly from 53% in 2024, but remains below the 70% recorded in 2020.
Nats has been enhancing punctuality using tools like “intelligent approach”, which optimises distances between arriving aircraft. In June, it was responsible for just 1.2% of delays for flights to Europe, despite handling nearly a quarter of air traffic. The survey also highlighted growing public support for innovation: 68% support AI-enabled baggage screening, and 50% back AI managing flight routing.
Simon Warr, Nats’ Communications Director, said:
The 2025 Aviation Index highlights the public’s clear priorities: reliable service, greater environmental performance, and smart use of innovation. As the aviation industry continues to modernise, aligning with these expectations will be key to maintaining public trust.
Implications for Employers and Candidates
Employers may prioritise hiring for operations, ground handling, and air traffic control roles, alongside technology-focused positions in AI and automation. Candidates with multi-skilled expertise bridging punctuality, sustainability, and technology are likely to be in demand. Frontline roles may also gain prominence as airlines focus on managing passenger experience during disruptions.
Source: Evening Standard, by Neil Lancefield
Welcome To The Team, Seniz Renk & Lucy Ivens
We’re thrilled to welcome both Seniz and Lucy to our team at GOOSE.
Seniz Renk joins us as a Senior Recruitment Consultant, bringing a wealth of experience in talent acquisition and a proven track record of connecting skilled professionals with leading organisations. Her insight and expertise will be a tremendous asset as we continue to grow our global MRO aviation network.
Lucy Ivens also joins us as a Senior Recruitment Consultant. Coming from a maritime background, Lucy is excited to step into a new industry and apply her transferable skills in aviation recruitment. Her strong business acumen and experience will no doubt play a key role in our continued success.
What people say...
